Chí‑An De Leo

AGI Open 2023 Chi An De Leo Portrait BW 2000x2000px


A true multicultural individual, with an Italian father and French-Vietnamese mother, Chí-An speaks four languages and has lived in five countries, including a major stint of 10 years in the UK. Chí-An worked at Lowe Vietnam and helped them create a branding division. After a few years in advertising, Chí-An moved into branding and design, co-founding Rice in 2011. Having won multiple international awards with Rice, including Red Dot awards, Pentawards, A’Design, Graphis, the Dieline, and Type Directors Club to name a few, Chí-An has been invited to judge several international design awards, such as the Dieline Awards, Core 77 Awards and one of the world's most renowned creative awards in London, D&AD, where he sat as part of the branding jury.